On “August,” artist Efi Cruise delivers something along the lines of conscious jazz-rap that borders on straight-up jazz. To say that I like the combination is underselling how much “August” hit me this morning. The song itself speaks on various societal norms, gender roles, and everywhere in between. We get that over a smoothed-out instrumental that allows Cruise to showcase his range, both as a lyricist and a vocalist. You get to hear the pain within his voice, but also the hope for change and elevation.
You’re probably wondering why this review is a bit shorter than others I’ve done this week. That’s not to downplay “August,” but to allow me to provide some personal experiences. I’m an August baby and, because of Kobe and Cal Ripken, 8 is one of my favorite numbers. 17 is another. Yes, I know this took a turn for the self-focused, but stick with me. Everything eventually connects.
When Kobe passed, I was in the middle of DC with my kids and their mom. it was also pre-COVID, so it was packed. We were walking from the Convention Center that January day, leaving from the DC Auto Show. Suddenly, everyone’s phone went off in the crosswalk while the crossing guard started saying “rest in peace Kobe Bryant.” I didn’t believe it, but my belief didn’t matter. The Black Mamba
Cruise sites Kobe as one of his heroes. His death had an effect on Cruise. Per his discussion on the song and cover art, Cruise mentions that Kobe’s death was the last time he shed a tear. Men cry and we emoted. However, as nontoxic as men can be, we often try to hide our emotions behind swagger, jokes and “I’m good. I promise” commentary. Oftentimes, and I’m speaking from experience, we’re not. So for Cruise to mention that on a track that speaks on showing love, emotion and such? It’s a brave, but needed, step. Check out “August” below and remember to support dope music in all its forms.
