Long Beach artist Mikey Promethxan had this one dropped off in my inbox a few days back. I was expecting something drug-heavy and celebratory of said drug-heaviness, considering the brother’s name seems to be a combination of Xanax and promethazine. I should’ve listened to my mama on this one, because assuming shit just makes an […]
Read moreNew SOTBMusic: @MikeMelinoe Drops 5.0 Visuals
I’ve got some new visuals from Mike Melinoe relatively hot off the presses. The war of the sexes “5.0” features Mike and a young woman squaring off in a field, airing their grievances with the other. Ultimately, the duo seems to reconcile, but will that peace be everlasting? The abstract visuals accompany Mike’s 2017 A Night, […]
Read moreNew SOTBMusic: @ProzTaylor Directs Parasite Visuals from Latest Project
Proz Taylor directed this lo-fi clip himself, and the dark grindhouse visuals blend well with the “love gone wrong” track they support. I mean, and this may be a spoiler but, the woman straight up rips him to shreds and takes pleasure in playing with his heart, figuratively and literally. Check out “Parasite” below and […]
Read moreNew SOTBMusic: Newman from North Carolina Presents ISO
I’ve some new tunes from an SOTBMusic first-timer. Newman is an artist from NC who hit me up with this track. I was instantly in tune with it because of the Chaka Khan sample. After I got over that, I was given a short track that tapped into old-school Kanye West vibes. Check out the […]
Read moreNew SOTBMusic: @BreezeMantana and @PhillzJackson Pay Tribute to Cocaine in Long Live Caine
I’ve got some new heat from NYC artist Breeze Mantana. This one, “Long Live Caine,” pays homage to the stove and the cook up. As we prep for Mantana’s full-length project, which is dropping soon, this infectious banger channels the likes of GFK and other kingpin-esque rappers of the past while still maintaining a vision […]
Read moreSOTBMusic: @JoeCoadTwo Discusses Marketing As and For an Artist
This month, Joe Coad II talks something every artist can use a bit more of: marketing. When I was out and about as an artist, I approached things pretty DIY and grassroots until my last few projects. Then, I began reaching out to people–online and otherwise–to help me market my projects. And it helped, specifically […]
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