New SOTBMusic: @Quizzilla – "Words Were Never True" (Dir. @MattAlonzo)

Portland artist Quiz Zilla’s people recently hit me with the visuals for “Words Were Never True.” Directed by one of the industry’s top names, Matt Alonzo, (Justin Bieber, Lil Wayne, Chris Brown) Quiz Zilla brings his story of love and betrayal to life. Switching up styles once again, Quiz flexes his vocal ability and songwriting on here. Taking matters into his own hands, Quiz Zilla decides to end this toxic relationship on his own terms. Filmed in black and white by Ryan Postas and co-starring Bianca de Leon, Quiz Zilla drops a very cinematic piece.

I’m feeling the chill displayed on this one, juxtaposed with some haunting Eminem/Weeknd-esque imagery. Specifically, it hits motifs seen in the visuals for stuff such as “Love The Way You Lie.” While I’m never an advocate for crimes of passion, I love the grisly, noir approach to this video. No one leaves unscathed and matters are, as mentioned above, taken into one’s own hands. 

Speed on the Beat

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