Now, with that said, the album is intricate as hell. DAMN. is a concept album disguised as a collection of tracks with slightly overarching themes. The project, for me, tells the story of a man who’s seen a lot and experienced a lot and now wonders about his place in life. Is he really the “legendary hip-hop rhyme savior” or is he also falling victim to the “LUST.” in the world, hip-hop and otherwise? He battles duality in the game, akin to his lyrics in TPAB, but now armed with even heavier beats.
The album doesn’t waste time on spitting bars at naysayers and those who “smile in his face, all while they tryna take [his] place” and whatnot. He, instead, lets the bars speak. And those bars, my friends, are heavy as hell. While I’m still not a super fan of his take on “HUMBLE.,” the rest of the album casts any notions aside that DAMN. would be just an alternative take on trap music.