DIE-REK’s “Diddy Dum Diddy Doo” grabbed my attention because of the boombap production. It kept me because of its approach to the philosophy of living your best life. Instead of just living in the lap of luxury, DIE-REK instead implores his listeners to take what they’ve got and cherish it–while still growing themselves mentally and emotionally.
The video has a real throwback feel to it. That said, it’s mainly DIE-REK in familial and familiar settings. Plus, the camerawork screams “this is something you would’ve/could’ve played after listening to some Tribe Called Quest.” It’s beautiful music through and through. Check out the visuals below and remember to support dope music in all its forms. You don’t know what your best life is until you go out and live your life as is.